Report: Measuring Data's ROI
Presenting a Strategic Value Framework to Measure and Communicate the Commercial Value Derived from Data
Start measuring and evidencing the value of data in your organisation today
For years, companies have poured millions into data teams, infrastructure and technology with the goal of becoming a ‘data-driven’ organisation. But the days of unchecked investment are over. In 2025, most data leaders are under pressure to prove their commercial impact. Many struggle to articulate the value their teams deliver.
At Optima Connect, we’ve spent two decades helping organisations unlock the measurable value of their data teams. In our latest report, we discuss:
✅ Why data teams struggle to articulate their business impact
✅ The "Assist Problem" that keeps data team's contributions in the dark
✅ A practical framework to define, measure and communicate data’s true value
If you’re an executive frustrated by the lack of tangible returns, or a data leader who knows your team is delivering value but can’t articulate the value, this report is for you.
