4 - Decisioning
Armed with a new understanding of your customers and KPIs, you're now making data-driven decisions.
This includes high-level management choices about audience strategy, product development and marketing technology. It also includes granular, customer-level choices about what products, content and offers will deepen customer engagement and influence purchase behaviour.
Work with DataMATICS to implement and automate next best action and watch your CLTV grow. Find out more.
5 - Personalise: 121 Execution
Research shows that customers engage more deeply with personalised content and offers. The reality for marketers, however, is that tailoring your services and messaging to each customer adds considerable complexity and introduces new risks.
Whether it's dynamic email content, tailored app push notifications, product recommendations on your website or conversation prompts for customer services teams, you need secure, data-driven processes that rapidly connect customer data points to audience profiles and pull appropriate content and offers from internal systems.
We've developed DataCOMMS to enable enterprise organisations to do just that, and deliver personalised customer marketing at scale. Find out more.
6 - Marketing Analytics
Mature marketing ecosystems leverage extensive AI and automation. This frees marketers from traditional operational and delivery tasks, instead shifting the primary focus towards strategy and optimisation.
Automated systems require careful monitoring, and tight feedback loops to measure performance and guide optimisation efforts. Marketing analytics is the critical enabler in this step.
Tasked with ongoing measurement, testing and optimisation, marketing analytics is required to refine data-driven strategies based on real customer and business outcomes. With end-to-end reporting and accurate feedback loops, attribution and insight-led steering supports ongoing ROI optimisation.
Work with DataMATICS to monitor and evolve your AI-driven marketing ecosystem. Find out more.
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