Report: Customer Retention Analytics

In this report two of our data scientists present three practical ways that analytics teams can help marketers improve customer retention.

The report covers how analytics can help marketing teams:

• Focus and prioritise retention activity
• Understand what’s causing customers to leave
• Allocate marketing budget for the best results.

Experience tells us that these three activities are so important, so foundational for an optimised retention programme, that it’s no exaggeration to call them the three fundamentals of customer retention analytics.

This report is free and ungated. Download your copy now!